Coupon Program Info
Information about the Conversion
On February 17, 2009, all full-power television stations in the United States switch from broadcasting in analog to 100% digital broadcasting. Digital broadcasting requires less air waves to provide a better television signal, therefore a better viewing experience. After the February 17, 2009 deadline, the NTIA reports that some of the analog channels will be turned over to fire and police departments for emergency communications. Other channels will be auctioned off to companies to provide new wireless services.
What are the options?
The NTIA estimates 13-20 million homes rely exclusively on analog broadcasts, with an estimated 60 million analog TVs.
These people have three options (all three provide potential sales opportunities for you):
Consumer Options for Replacing an Analog TV
an antenna will still be required
cost-effective, especially with government issued coupons
One-time purchase
Keep their existing analog TV and purchase a TV converter box
One-time purchase, but can be expensive
Purchase a new TV with a digital tuner
Reccurring monthly fee
Connect to a cable, satellite or other paid-TV service
Those people whose TVs rely exclusively on analog broadcasts are eligible for the NTIA TV Converter Box Coupon Program.
What is the TV Converter Box Coupon Program?
Congress initiated this program for households that wish to keep using their analog TV sets after the February 17, 2009 conversion. This program provides up to two $40 coupons for each household to be use toward the cost of an eligible converter box. Funds are limited, and given on a first-come, first-serve basis.