Petra Industries, the nation’s leading wholesale distributor of consumer electronics, custom installation products, mobile audio/video accessories and appliance connection supplies, announced today that their web marketing team has won the Award of Excellence and Best of the Best Award from the Oklahoma City Chapter of the American Marketing Association.
Innovation took center stage on Thursday, June 9, 2011 as the Oklahoma City Chapter of the American Marketing Association held its 2011 Excellence In Marketing Awards to honor local marketing teams who showcased effective marketing through stated objectives that produced measurable, tangible results. A panel of marketing professionals evaluated all entries from eight separate categories based on criteria such as understanding of the initial problem, established objectives, strategy, tactics, use of available budget and quantifiable results.
Petra’s submission for the competition was its innovative Application Management System (NAMS) entered under the Single Marketing Tactic category. The Award of Excellence was given to Petra for successfully remodeling and streamlining the entire Petra application approval process into the consumer electronics distribution industry’s first complete fully electronic customer application system. Recognized for the increases in accuracy and speed of application approval, high customer conversion rates and rise in overall customer service satisfaction, the NAMS project was also given the Best of the Best Award as Oklahoma City’s top marketing accomplishment for 2010.
“These awards are a testimony to the phenomenal strides Petra’s web marketing team has made to improve the online experience for our customers,” said Bill Stewart, President/CEO for Petra Industries. “Since the integration of NAMS, we’ve seen staggering growth in our new customer conversion rate and customer satisfaction, and I’m proud of our web marketing team for receiving this well deserved recognition. This is yet another example of how Petra is committed to delivering value and innovation to help our customers prosper every day.”
Back left to right: Aaron Rayner, Web Marketing Manager, Josh Williams, Web Developer, Jenny Herzberger, Director of Marketing, Ryan Lang, Web Developer, Kristen Peterson, Credit Supervisor, Lorrie Corbin, General Counsel
Front row left to right: Claire Burson, Customer Service Supervisor, Elizabeth Noble, E-Commerce Customer Support (Missing from the team photo is Cayley Mosca, Web Marketing Coordinator)
Petra is the nation’s leading wholesale distributor of consumer electronics, custom installation products, mobile audio/video accessories and appliance connection supplies. Headquartered in the Oklahoma City metropolitan area for more than 26 years, Petra carries more than 20,000 products from more than 500 manufacturers. Petra’s mission is to provide the highest level of service, integrity and product value to ensure customer satisfaction. Petra’s full-color catalog is mailed twice annually to more than 100,000 retailers, e-tailers, custom installers and integrators nationwide. Additionally, Petra offers same-day shipping for orders placed before 6:00 p.m. CDT, a lowest-price guarantee to beat any competitive distributor’s price on an identical item, expert sales support, a no minimum order policy and 24-hour ordering from its website or from the mobile website using a system supported smart phone or Internet-enabled mobile device. Petra is a member of CEA, CEDIA and PARA. For more information on Petra, visit www.petra.com or call 1-800-443-6975.