Media Backup Options in the Age of the Cloud

4 Add-ons to Secure Memories—And Sales

When it comes to the storage of media—photos, videos, music and other files—the concept of the cloud offers obvious advantages. But it also comes with its own set of drawbacks, giving consumers good reason to consider other options.

First, any Internet-based system will be subject to service outages. This won’t exactly put customers’ concerns to rest—especially those from an older demographic—about the cloud or the Internet going down and never coming back.

Next, and of greater importance, is the issue of security. Services accessible from the Internet can be hacked by malicious forces, in turn raising privacy concerns.

Finally, there’s the undeniable sense of psychological and emotional security that comes with physical ownership of a product. Physical media products provide comfort in ways the cloud simply cannot.

They also make great add-on or accessory purchases. Consider any of the following for your “action alley” displays. 

Memory Cards

SD (or Secure Digital) is the industry standard, and leading brands include SanDisk, Verbatim and Gigastone. Numerous variations exist based on form factor (microSD Cards, for example) and storage capacity (SDHC, SDXC and others).

Let’s say a camera-owning photography enthusiast encounters a computer problem—or a cloud problem—and loses access to uploaded photos. Knowing that they’re still stored on a memory card becomes deeply comforting in a way that just isn’t possible with the cloud. PCs and smart devices may come and go, but the SD card remains.

Flash Drives

USB storage has come a long way in the past 15 years, as capacity gradually climbed and prices got lower. Once again, companies like SanDisk and Verbatim lead the pack.

A product like the SanDisk Cruzer Edge USB Flash Drive shows what this kind of technology is capable of. Starting at $14.99 retail, the flash drive features a retractable USB connector, enabling high-speed transfer of files via USB 2.0 port. It also includes special software for password protection using 128-bit AES encryption.

Much like memory cards, flash drives have the advantage of being small and compact in size, so they can easily be transported in a purse or wallet.

Mobile Memory

One recent trend in consumer tech has been the introduction of OTG drives and card readers made with smart devices in mind. The Leef iBridge works with Apple devices including iPad, iPod and the ever-popular iPhone. Now, instead of having to worry about deleting photos and other memories to make room for more, users can simply store them on the iBridge, which can also be used to transfer files to a computer.

The Bridge 3.0, from the same company, is the Android equivalent.

Blank Discs

On a more classic note, there is still a place for recordable DVDs and CDs. Companies like Philips and HP make DVD-Rs and DVD-RWs (the latter are rewritable), which store as much as 4.7GB of music, video and other data. The same goes for CD-R and CD-RW discs, which generally boast a capacity of 700MB, or 80 minutes. Most of these are backed by a lifetime warranty.

While they may be old, they still sell. A majority of new cars are still equipped with CD players, and DVD players remains fixtures in many households. Discs are also easy to store or transport.

The Takeaway

Customers wanting to store their memories have multiple options. They can rely entirely on Internet-based services. Or they choose from different types of physical products. Or they can do a combination of these things.

That’s the great thing about media backup: It doesn’t have to be limited to a single format or method. And one can never have too much of it!

For more great Petra products, contact one of our representatives or visit www.petra.com.

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