Petra Partners with Novi Security to Distribute Innovative New Products

EDMOND, Okla. — Petra Industries, the consumer electronic industry’s accessory authority, has expanded their SmartestHome™ and Surveillance categories with Novi Security’s innovative home security solutions.

Do-It-Yourself smart home products are exploding on the market and the Novi Security accessories are a perfect addition to this category. Their 4-in-1 smart security solution looks like a traditional smoke detector, but it’s so much more. A battery powered HD camera, smoke sensor , motion detector and 90db siren all in one can be installed in under 5 minutes and provides users peace of mind on many levels. The device, when armed, will notify the user via a smartphone app if motion activity or smoke is detected, giving them the option to call authorities, sound the siren, request more images or ignore the notification all together. If a user decides that they want more monitoring they can opt into Novi+ which means for an additional price, their home can be monitored by a professional and can also include unlimited access to events and images with cloud storage.

“One of the biggest barriers to smart home product adoption is the complexity of product compatibility,” said Tate Morgan, Petra President. “The 4-in-1 approach taken by Novi eliminates that barrier for customers, and optional professional monitoring put it at the top of the list as a preeminent security solution.”

Both the 4-in-1 home security kit and the additional expansion pack are available on, along with plenty of other security and smart home accessories.

About Petra

Representing more than 500 leading brands, Petra is the industry’s accessory authority. A perennial award winning distributor, Petra received Walmart’s coveted 2017 E-Commerce Supplier of the year. They connect tens of thousands of top name-brand products with tens of thousands of retail partners. Petra knows that retailers rely on accessories to increase margin. Accessories for mobile devices; connected home accessories; automotive accessories; audio/video accessories; appliance connection accessories—all of the most sought after add-ons for every category of consumer technology are stocked at Petra’s massive distribution center. Founded in 1985 with a focus on and passion for accessories, today, Petra serves every segment of retail with the hottest products. Petra is a member of CEA, CEDIA CTIA. For more information on Petra, visit www.petra.comor call 1-800-443-6975.

Smoke Sensor?


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