When Used Is Better Than New—The Advantage of Refurbished Products

refurbished

Everything You Need to Know About Refurbished Electronics

Updated July 24, 2019: These days it seems there’s an endless supply of exciting electronic devices from which to choose. But the cost of new can be prohibitive. Enter “refurbished.”

Since most customers want to save money on electronics, as a retailer, it’s smart for you to investigate options. One is to provide them with products that have been used, refurbished, or at least opened in exchange for a significant discount

Many consumers balk at the idea of refurbished, equating it with used. Should they be skeptical? Should you?

What does refurbished mean?

Oftentimes, the word refurbished carries a stigma. But it’s simply a blanket term that covers a lot of potential circumstances on how it ended up with that moniker.

But why was it returned initially? There are a few possible reasons.

  • The item had a major or minor defect
  • The item had cosmetic damage
  • The package was damaged during shipping
  • The initial buyer changed his or her mind

If a product is flagged as refurbished, reconditioned, or certified pre-owned, it has gone through an extensive process to restore it to greatness. This is very different than something marked as used, which has had no authorized vetting at all.

Here are some examples of the process in which a genuinely refurbished item by the manufacturer or authorized third-party company has gone through:

  • The manufacturer will fully test product and make any necessary repairs
  • Software will be reset to factory settings
  • It undergoes a complete data wipe, removing any personal information from a previous user or removing any unnecessary software or other information that had been added to the original product
  • The item will be repackaged

The benefits of offering refurbished products to your customers

  • They can be significantly cheaper than their new counterparts.
  • Customers are often getting a “better” product, as these items have often undergone stricter testing than devices right off the production line.
  • Customers could be getting a device that has been returned unused. Because of that, it can’t be resold as new. But for all intents and purposes, it’s new.

Plus, the bigger the brand, the better your chances are of getting a properly tested device with a decent warranty.

Petra has refurbished items!

Where you can get refurbished items to offer to your customers? Petra has you covered! From high-tech GPS systems to streaming players and routers to cell signal booster kits, we have a wide array of refurbished items for your inventory.

Get ’em while they last!

Refurbished products fly off retail shelves. The same holds true at our warehouse. As a result, our inventory is constantly changing. Plus, even the manufacturers themselves that offer us refurbished products change over time. So be sure to browse our collection frequently to scoop up these great bargains.

To see the whole line of refurbished products Petra offers, go to Petra.com or contact your Petra sales representative!

1 Comment

  1. Kate Welling Reply

    I was surprised to read all of the tests that refurbished products go through in order to restore it. You mentioned that there will be a data wipe and the company will make any necessary repairs. It makes sense that you would want to opt for refurbished items because they seem just as good as new! I need a new laptop, so I will look into getting something that is refurbished.

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