When Used Is Better Than New—Refurbished Products

Everything You Need to Know About Refurbished Electronics

These days it seems there’s an endless plethora of exciting electronic devices to choose from, but few can afford every one.

Since most customers are looking to save money on electronics, it’s wise to consider providing them with solutions that have been used—or at least opened—in exchange for a significant discount.

Consumers can get refurbished products at reasonable prices, most indistinguishable from the new—but many people are skeptical. Let’s look at what this refurbished business is all about.

What does refurbished mean?

There seems to often be a stigma around the word refurbished, but it’s simply a blanket term that covers a lot of potential circumstances. Simply, refurbished means the item was returned.

But why was it returned? There are a few possible reasons.

  • The item had a major or minor defect.
  • The item had cosmetic damage.
  • The package was damaged during shipping.
  • The initial buyer changed his or her mind.

If a product is deemed refurbished, it has gone through an extensive process to restore it to greatness. Here are some examples of the process in which a refurbished item has gone through:

  • The manufacturer will fully test product and make any necessary repairs.
  • Software will be reset to factory settings.
  • The item will undergo a complete data wipe, removing any personal information from a previous user or removing any unnecessary software or other information that had been added to the original product.
  • The item will be repackaged.

The benefits of offering refurbished products to your customers

  • Refurbished items can be significantly cheaper than their new counterparts.
  • Customers are often getting a “better” product, as refurbished items have often undergone stricter testing than devices right off the production line.
  • Customers could be getting a device that has been returned unused. Because of that, it can’t be resold as new—but for all intents and purposes, it’s new.

Plus, the bigger the brand is—such as Apple or Garmin—the better your chances are of getting a properly tested device with a decent warranty.

Petra has refurbished items!

By now you’re probably wondering where you can get these refurbished items to offer to your customers. Petra has you covered! From the most loved Apple products to high-tech GPS systems, to the best in headphones, we have a wide array of refurbished items for your inventory.

Here are just a few examples of refurbished products Petra offers.

Apple iMac Desktop Computer

The Refurbished Apple 21.5” iMac features everything your customers are looking for in a desktop computer—all at an affordable price!

The edge-to-edge glass design is made up of a sleek, seamless all-aluminum enclosure. The display is enhanced with LED backlighting and IPS technology for improved quality.

Internally, this computer has 4 RAM slots that support up to 16 GB of RAM, a 500 GB hard drive, a 3.06 GHz Intel Core 2 Duo processor and the operating system has been upgraded to Mac OS X 10.12 Sierra.

This iMac also boasts redesigned speakers that promise louder, clearer sound with better bass response and less distortion.

It has officially been meticulously inspected and tested by Mac Warehouse Apple Certified Technical Team as Certified Preloved, and it even comes with a 90-day warranty!

Garmin nüvi 6″ GPS Navigator

Now, when it comes to driving directions, your customers can put away their smartphones and power on their Refurbished Garmin nüvi 6” GPS Navigator! nüvi is completely user-friendly, and does not rely on cellular signals—so it is virtually unaffected by cellular dead zones.

nüvi features several key components that will make it the ultimate GPS choice for your customers.

For starters, it’s preloaded with City Navigator NT—which offers free lifetime maps of the US and Canada! The Up Ahead function displays conveniences, such as restaurants and gas stations, without leaving map mode.

The Garmin Real Directions feature offers precise driving directions by using landmarks, buildings and traffic lights. Lane assist with junction view allows users to easily navigate highway interchanges that can sometimes be daunting and complex.

It even has a speed limit indicator and alerts for upcoming school zones. Plus, the suction cup mount keeps nüvi firmly in place wherever it’s mounted, offering complete hands-free convenience, so your customers never have to take their eyes off the road.

Beats Studio 2.0 Wired Over-Ear Headphones

Refurbished Beats headphones are designed to deliver a precise and tuned sound, maintaining the clarity of whatever your customers listening to—while featuring dual-mode Adaptive Noise Canceling technology, which suppresses noise from the environment around them.

They offer a sleek and stylish yet durable construction. Their cable features an in-line microphone, allowing you to take phone calls and control volume of your audio. Plus, the foldable, lightweight design and hard-shell case let your customers easily transport their headphones wherever they go.

With a rechargeable Li-Ion battery with a 20-hour battery life, Beats headphones are sure to please. Throw in the fact that they come with a 90-day warranty, and your customers will be clamoring to get their hands on these innovative, must-have headphones.

The Takeaway

To see the whole line of refurbished products Petra offers, go to www.petra.com, or contact your sales representative!

1 Comment

  1. Kate Welling Reply

    I was surprised to read all of the tests that refurbished products go through in order to restore it. You mentioned that there will be a data wipe and the company will make any necessary repairs. It makes sense that you would want to opt for refurbished items because they seem just as good as new! I need a new laptop, so I will look into getting something that is refurbished.

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