Petra and iFetch Target Growing Pet Accessory Market

EDMOND, Okla. — Petra Industries, the consumer electronic industry’s accessory authority, continues to expand its selection of pet products by adding the award-winning line of automatic ball launchers and accessories from iFetch.

Winner of numerous pet awards at SuperZoo and Global Pet Expo—including “Best New Product” and “Best in Show”—Austin-based iFetch products keep dogs of all sizes self-entertained for hours. The launchers are designed to be used indoors or outdoors. The original iFetch uses a small ball, is ideal for small to medium breeds and runs on AC or C batteries. iFetch Too appeals to medium to large breeds with its greater launch range and larger ball, plus it runs on a built-in, rechargeable battery. iFetch Frenzy has a smaller operational footprint and requires no external power at all.

“The pet market continues to expand,” said Tate Morgan, Petra President. “Americans will spend an estimated $69.36 billion dollars on their pets in 2017. Since more than 60-million households own at least one dog, the market potential for iFetch is huge. We are very pleased to offer this innovative solution to one of the most favored canine pastimes—fetch.”

For more information about iFetch products, visit

About Petra

Representing more than 500 leading brands, Petra is the industry’s consumer technology authority. A perennial award-winning distributor, Petra received Walmart’s coveted 2017 E-Commerce Supplier of the year. They connect tens of thousands of top name-brand products with tens of thousands of retail partners. Petra knows that retailers rely on accessories to increase margin. Accessories for mobile devices; connected home accessories; automotive accessories; audio/video accessories; appliance connection accessories—all of the most sought-after add-ons for every category of consumer technology are stocked at Petra’s massive distribution center. Founded in 1985 with a focus on and passion for accessories, today, Petra serves every segment of retail with the hottest products. Petra is a member of CEA, CEDIA and CTIA. For more information on Petra, visit or call 1-800-443-6975.



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