Sun’s Out, Guns Out: Getting Fit in Warm Weather

Fitness

The Warmup

Warm weather and sunshine are a winning combination for fitness enthusiasts—and that means fitness accessories sales! Here are some summertime fitness accessories that will make your customers want to get out and breathe in the fresh air while making your profits soar.

A Shift in Hydration

The reusable water bottle market, valued at $7.6 billion in 2016, is forecasted to grow to an estimated $10.4 billion by 2024 according to Transparency Market Research. Rather than exclusively buying bottled water, consumers are flocking to reusable water bottles. Many are citing cost and environmental damage as the main reasons. Petra offers many variations of reusable water bottles from Thermos and Pelican, which allows shoppers to pick and choose their own style.

Preparing for The Unexpected

According to a study performed by Wearsafe Labs, 34% respondents feel afraid running, biking, walking or hiking alone outdoors. 60% of those respondents say daylight has a direct impact on their routine. Tornado, owned by Ruger, carries a number of personal safety defense devices. The Key Chain Pepper Spray System can help runners feel safe and at ease on their runs. Another way runners feel at ease is when they know what is happening around them. Runners often don’t wear headphones because they are a distraction that give attackers an advantage. The Trekz Air Bone Conduction Bluetooth Headphones have a revolutionary solution to this problem. Bone conduction headphones do not go inside the user’s ears. This allows runners to hear what is going on around them while still getting to run to their own beat.

Man’s Best Exercise Buddy

Active.com suggests that dog owners are 34% more likely to fit in 150 minutes of walking per week than non-dog owners. This creates a great opportunity to offer both running and pet supplies for customers. The Poof Bean Waterproof Pet Activity Tracker will actually track pets’ resting levels, calories burned and consumed and their daily activity levels so that owners can optimize their pet’s lifestyle to keep their pet healthy as well as themselves. If an owner wants to keep their pet active, but cannot take them on walks, iFetch has the answer. The iFetch Too Dog Ball Launcher will provide hours of entertainment and exercise for man’s best friend and some extra profit for dealers.

Enjoying the warm outdoor weather isn’t just for humans. Petra carries pet products for active pet owners as well! The Poof Bean Waterproof Pet Activity Tracker will actually track pets’ resting levels, calories burned & consumed and their daily activity levels so that owners can optimize their pet’s lifestyle to keep their pet healthy as well as themselves. Active.com suggests that dog owners are 34% more likely to fit in 150 minutes of walking per week than non-dog owners. This creates a great opportunity to offer both running and pet supplies for customers.

Breathe In, Breathe Out

As fads come and go, yoga has been a way to relax, find spiritual wellbeing and stay active for over 5,000 years. Yoga’s popularity, recognizability and low cost create great opportunities for sales. Findings from Statista.com have shown an 8.51 billion person increase in yoga and pilates participation throughout the U.S. from 2008 to 2016. For beginners, the GoFit Yoga Starter Kit is the perfect way to get them started on their journey to relaxation. An excellent complementary product for yoga participants is the Enspire 10” x 12” Body Cleansing Wipes, 12 pack, which can also be marketed to several other types of outdoor fitness enthusiasts for more sales.

The Cool-down

Thinking outside the box can yield positive results when choosing what products to stock or list.  It is important to learn what customers (fitness enthusiasts) value and choose products that compliment those values. There are plenty of accessories to help encourage fitness enthusiasts to go outdoors, get some fresh air and feel great. To see more fitness and outdoor products, visit www.petra.com.

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