In a study published in August 2017 by the U.S. Fish and Wildlife Service, it was reported that in 2016 over 100 million Americans, or “40 percent of the U.S. population 16 years and older”, participated in outdoor related activities. Hunting, fishing and wildlife-watching are among the most popular outdoor pastimes. The numbers don’t lie: hunting and other wildlife related activities are still popular among many adults. As a result, we’ll break down some of these statistics to see how much revenue different interests pulls in. We’ll also look at what outdoor supplies interest each type of adventurer.
Of the three markets, hunting pulls in nearly $30 billion thanks to the 11.5 million recorded hunters. Almost half of that money is geared towards equipment. Though the number of hunters is down slightly, since there has been an increase in camping and taxidermy materials. According to the Department of the Interior, “Camping equipment experienced a 27% uptick, and hunting trip-related expenses increased 15%.” Now let’s see what gear hunters are looking for.
Because of this, stocking outdoor supplies for hunting is a great way to bring in game enthusiasts. Stocking items like specialty cases, hearing protection, game calls and firearm accessories will earn your way into any hunter’s heart. But what about campers? Don’t worry; our lineup of camping & accessories has you covered. Items like coolers, lanterns, camping cookware and tents appeal to campers and hunters alike. And don’t forget the sleeping bags! Now let’s examine another great outdoor hobby.
Fishing is up.
According to research presented by Real Tree and supported by the U.S. Fish and Wildlife Service, “Fishing is the second most popular outdoor activity for American adults”. Fishing comes in just behind running and jogging. The equipment expense for fishing is similar to hunting. The average expenditure for anglers was nearly $1,300—including equipment, licenses and other expenses. Now let’s see what supplies will make fishermen bite.
So, what outdoor supplies catch the eyes of fishermen besides bait and tackle? Fishfinders, transducers & accessories will hook any experienced angler. Items like the HELIX 10 CHIRP GPS G2N Fishfinder and the Portable Transducer make for a great pair. What about that last group of outdoors people?
However, more than hunting or fishing, simply getting out into nature has become the biggest draw. Pulling in almost three times as much money as hunting, wildlife observation and photography has become a rapidly growing hobby. As you can see in the chart, the majority of that comes from equipment—cameras, camera accessories, binoculars and cases to store gear. But what else do they need?
Outdoor supplies such as binoculars, spotting scopes and magnifiers are all important accessories to keep on hand. Don’t forget things like cleaners & optics accessories! For those who enjoy hiking out to look-out spots, consider keeping GPS receivers on hand. The inReach Mini has a variety of useful applications to keep hikers safe. It’s an ideal accessory for any great outdoors lover, regardless of their preferred pastime.
If you’re looking to get in on Outdoor Activity sales due to this data, consider catering to the growing Wildlife Observation demographic—comprised of 86 million Americans, over the age of 16.
Reeling in Outdoor Supplies
Finally, although the outdoor sports market is fluctuating in some areas, it is still a $156 billion enterprise— “The most in the last 25 years, adjusted for inflation.”
Outdoor wildlife-based activities are still very popular. Take this as an opportunity to reassess your inventory and aim at new customer interests to make profitable moves. Invest in outdoor supplies like hunting accessories, camping gear, cases, binoculars, fish finders and more unique products to capitalize on this shifting market.
*Chart statistics found in the 2016 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation: National Overview