3 Strategies for a Successful Green Monday

Green Monday

Hopefully, you capitalized off Black Friday and Cyber Monday. Now, it’s time to take advantage of the last sales holiday of the year, Green Monday (falling on Dec 10, this year). So, what is Green Monday? It is a sales day that has brought in over $1 billion for the past 7 years.

Whether you run an ecommerce storefront alongside your brick-and-mortar location or you’re solely a digital marketplace, Green Monday is your last big chance to hit those Q4 goals.

What is Green Monday?

Sometimes referred to as Cyber Monday 2, Green Monday is a name given to the second Monday in December. It is estimated that the first Green Monday brought in $881 million.

That number has doubled in the past decade.

Traditionally, this time frame—about two weeks before Christmas—is seen as the last opportunity for customers to order product before holiday events get underway. You can use this to your own advantage as a way of boosting sales late in Q4.

What does Green Monday refer to?

Green refers both to the number of sales and to the environmentally-friendly trend of shopping online. The name Green Monday was coined by eBay in 2007 after the company noticed a high number of sales.

Green Monday by the Numbers:

  • Debuted to estimated $881 million
  • Sales hit a record $1.62 billion in 2016
  • Discounts range from 50%–90% off
  • 60% of shoppers below the age of 40 buy holiday gifts online
  • 40% of baby boomers shop online for the holidays
  • 1/5 of annual retail sales occur between Black Friday and Christmas

Developing a Sales Strategy Around Green Monday

  1. Build anticipation through online marketing.

Through the use of social media platforms, such as Twitter and Facebook, you can promote your upcoming Green Monday deals. You can post upcoming deals, incorporate a countdown and even run like/share/retweet promotions to get the word out. Social Media is one of the strongest marketing tools available to you, and it’s free!

  1. Start sales at midnight to get a head start on selling.

Don’t waste a single second of your sales opportunities. After building excitement on social media, unleash your customers onto the deals you’ve been promoting as soon as the clock strikes midnight. Remember, you might see an increase in traffic, so you’ll want to ensure your website is ready for the load.

  1. Use a virtual warehouse to handle inventory and fulfillment.

If you’re looking for additional items to sell, a wholesale distributor such as Petra can help you tackle several hurdles. Petra offers no minimum order on product, so you get only the inventory numbers you need. And, we provide dropship, blind ship and FBA solutions to fulfill orders from our warehouse that will go directly to your customers. This saves your time, energy and resources for other pressing business matters, such as customer service and marketing.

Want to learn more about ecommerce opportunities and selling online? Download our FREE whitepaper!

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Don’t Miss a Beat

Q4 is make it or break it for many companies. Make the most of every sales opportunity and have a year to remember! Find the product you need for Q4 at petra.com