Petra Industries Receives the Channel Master 2018 Distributor Excellence Award

Updated 5/24/2019

EDMOND, Okla. — Petra Industries, the consumer technology authority and wholesale electronics distributor, is pleased to announce it is the recipient of Channel Master’s 2018 Distributor Excellence Award. This is the first time in several years that Channel Master has presented an award of this nature to its distribution partners.

The Internet has dramatically changed the face of wholesale distribution. With the growth of the TV antenna industry, the need to provide more consumer awareness, education and support has become very important. Instead of choosing resellers who solely rely on being the lowest price option, Channel Master places a high-level of importance on distribution partners like Petra who realize that times have changed and have adapted their strategies to better support both manufacturers and end users.

“Petra has been very supportive of our initiatives and in promoting consistent retail pricing in the marketplace,” said Rob Privett, VP of Sales, Channel Master. “In every aspect of what we do at Channel Master, the words value and quality are always part of the priority. This is also true when we select distribution partners. We are very appreciative of partners like Petra who provide value, and really care about the quality of the services they provide to manufacturers like ourselves.”

“We are very honored to receive this outstanding award. We have been partnering with Channel Master since 2015 and we’re pleased our next-generation marketing strategies have aligned so well with their vision,” said Tate Morgan, Petra President. “Our company is dedicated to providing best-in-class service to all our Petra partners, and we look forward to continuing and strengthening our relationship with Channel Master and others in the coming years.”

View the selection of Channel Master products available through Petra by visiting

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