ABOUT US
Petra is the industry’s consumer technology authority—distributing products for more than 800 brands. Petra brings tens of thousands of top name-brand products to tens of thousands of retail and e-tail partners. Founded in 1985 with a focus on and passion for accessories, today, Petra serves markets with products from more than 60 categories, including smart home tech, housewares, outdoor tech, home and office accessories and much more. The most sought-after hardware and add-ons in consumer technology are stocked at Petra’s 525,000 sq. ft., state-of-the-art distribution center and are distributed all over the country.
Executive Team
BILL STEWART
CEO and Founder
Bill Stewart has led Petra Industries to the forefront of consumer electronics distribution. Stewart’s vision to serve independent retailers began in 1985 and has grown into a multifaceted distribution system with omnichannel reach. Bill is an influencer in the consumer technology market—sitting on the Accessories Board of the Consumer Technology Association.
TATE MORGAN
President
Tate Morgan has more than twenty years of experience with Petra, starting as a buyer. Through hard work and dedication, he became the President of Petra Industries in 2013. The guiding force behind Petra’s success, Morgan’s leadership moved Petra from an electronics accessories distributor to the forefront of consumer electronics distribution. Thanks to Morgan, Petra’s reach extends across multiple product segments, giving retailers more opportunities to succeed.
ROBIN WATERS-BACHMANN
Chief Financial Officer
Robin Waters-Bachmann spent six years as Petra’s Vice President of Finance before being promoted to CFO. Waters-Bachmann brings years of senior finance experience to her role at Petra. Her dynamic leadership skills give her the ability to oversee Petra’s financial teams—including accounting, budget processes, multi-state sales, credit underwriting and more. Waters’ innate ability to build teams, work across departments and meet financial objectives makes her a valuable asset to the Petra Team.
JAY WEHBA
Vice President of National Accounts
As the VP of National Accounts, Jay Wehba works day in and day out with Petra customers on a national level to maximize their sales opportunities. A longstanding fixture at Petra, Wehba believes in taking care of the customer to the best of Petra’s abilities and inspires others to do the same. Wehba goes above and beyond to ensure his customers experience the best customer service possible. His dedication to his customers’ interests and to representing Petra with the highest integrity and is second to none. It is this mindset that took Jay Wehba from being the only salesperson at Petra in 1990, to becoming Vice President of National Accounts. His 30+ years of experience at Petra have allowed him to make a number of inroads with national chains all across the country. His skills and leadership mentality also helped to launch Petra into the Appliance and Rent-to-Own space.
LAURA MCNEW
Vice President of Merchandising
Laura McNew’s leadership and ingenuity have guided Petra’s merchandising team into innovative new markets. Starting with Petra as a buyer in 1999, McNew has helped the company break into new product categories—climbing the ladder to her current position along the way. Named one of Dealerscope’s Powerful Women in Consumer Technology 2016, McNew has the knowledge and foresight to pursue new product lines and branch into new categories.